Most Popular Maison Goyard Handbags: The Complete Investment and Buyer's Guide
Maison Goyard has been crafting luxury goods since 1837, beginning with harnesses and bridles before evolving into one of the most quietly prestigious handbag houses in the world. Unlike Louis Vuitton or Chanel, Goyard does not advertise, does not have an e-commerce store, and limits each client to four accessories per year, a distribution philosophy that drives scarcity and sustained collector demand. These are the most popular Goyard handbags right now, what makes each one worth considering, and how they perform on the secondary market for Australian buyers.
The Saint Louis, Anjou and Artois: Goyard's Core Investment Totes
The most sought-after Goyard bags include the Saint Louis, Artois and Anjou styles, each serving distinct purposes and each built from Goyard's proprietary Goyardine canvas, a blend of cotton, linen and hemp that undergoes a unique waterproofing process to enhance durability. These three references account for the vast majority of Goyard's secondary market activity and represent the clearest investment cases in the brand's catalogue.
Goyard Saint Louis Tote PM and GM
The Saint Louis tote is the most popular Goyard bag, driving more than half of Goyard's revenue. Named after King Louis IX of France, it was released in the 1930s and is crafted from Goyard's signature Goyardine material, lightweight and durable, and has become a favourite tote for work and weekend. Its reversible design, detachable interior pouch and open-top construction give it a practical versatility that has sustained its popularity across nearly a century of continuous production.
The Saint Louis tote's demand is at an all-time high with secondary market prices above retail for a new condition tote. The Saint Louis PM retails at approximately USD $1,890 and the GM at USD $2,080, both reflecting a 10.5% price increase. For Australian collectors, the Saint Louis represents the most liquid Goyard reference on the secondary market and the most practical entry point into the brand.
Goyard Anjou Tote Mini and PM
Like the Saint Louis tote, the Goyard Anjou features the classic Goyardine canvas, a detachable mini pouch and an open-top design. Its standout feature is its versatility — the bag is lined with supple Chevroches calfskin leather, allowing you to choose between a casual Goyardine canvas side or a dressier leather side, making it the perfect Goyard bag for any occasion.
The Goyard Anjou bag holds up to 84% of its original retail price on average, with the Mini Anjou proving to have a higher resale value than the larger sizes. The Anjou Mini sells quickly on the secondhand market due to its compact yet stylish design. The Anjou Mini retails at approximately USD $2,770 and the PM at USD $3,180, both reflecting a 9.4% price increase. For Australian collectors who want a Goyard with stronger leather credentials and better secondary market retention than the Saint Louis, the Anjou Mini is the most compelling investment-oriented reference in the range.
Goyard Artois Tote PM and MM
The Artois tote distinguishes itself from the Saint Louis in several key ways. While the Saint Louis features an open-top design, the Artois offers a zip closure providing added security. The Artois also has a more structured design with four Chevroches calfskin leather corners to maintain the bag's shape even when empty, and includes an inside pocket attached to a leather handle.
The Artois PM retails at approximately USD $2,700, reflecting a 9.3% increase, and the MM at USD $2,980, up 9.9%. Like all Goyard bags, the Artois sells at a premium on the secondary market in pristine condition. For Australian buyers who find the Saint Louis too unstructured for everyday professional use, the Artois PM is the most practical and most secure Goyard tote on this list.
The Saigon, Belvedere and Villette: Goyard's Most Distinctive Non-Tote References
Beyond the tote family, Goyard produces several other references that have built dedicated collector communities despite smaller production volumes and lower search visibility than the Saint Louis and Anjou. These pieces represent Goyard's design range beyond the canvas tote category and carry specific collector credentials for Australian buyers who want something more distinctive than the brand's most ubiquitous designs.
Goyard Saigon Tote
After the Goyard Saint Louis, the Saigon is the next most popular Goyard bag, featuring a structured silhouette with top handles and a distinctly different character from the open-top tote family. Its rigid frame construction, leather trim and Goyardine canvas exterior give it a structured elegance that appeals to buyers who find the Saint Louis and Anjou too casual for professional occasions.
The Saigon is available in mini and standard sizes and comes with a detachable strap for crossbody wear, giving it a versatility that purely top-handle bags cannot offer. For Australian collectors who want a Goyard with a more formal character and a design that is less immediately associated with the brand's tote identity, the Saigon is the most distinctive alternative to the Saint Louis family. Pre-owned examples in excellent condition are actively traded on Vestiaire Collective with strong demand from international buyers.
Goyard Belvedere Crossbody
The Goyard Belvedere is one of the brand's most popular crossbody references, combining the iconic Goyardine canvas with a compact structured design that makes it the most practical everyday carry in Goyard's non-tote catalogue. Its adjustable leather strap, flap closure and internal organisation give it a functional specification that the open-top tote references cannot match for buyers who prioritise security alongside Goyard's distinctive visual identity.
The Belvedere comes in PM and MM sizes and is available in an extensive range of Goyardine colourways, making it one of the more personalisation-friendly references in the Goyard range. Goyard offers a personalisation service at its boutiques, including hand-painted initials and custom stripe colours, which adds a unique dimension to any Goyard purchase and can increase a piece's desirability on the secondary market when the personalisation is tasteful and widely appealing. For Australian buyers who want a Goyard crossbody with genuine everyday credentials and strong secondary market recognition, the Belvedere is the most practical non-tote recommendation.
Goyard Villette Tote
The Goyard Villette is one of the brand's most underappreciated references among casual collectors, combining a structured zip-top closure with a leather handle and Goyardine canvas body in a configuration that sits between the casual Saint Louis and the more formal Saigon in terms of everyday character. Its zip closure and more structured base give it a practical security advantage over the open-top totes in the Saint Louis and Anjou families.
The Villette tote is among the references that experienced growing search demand in 2025 as collectors explored Goyard references beyond the core tote trio, making it one of the more interesting secondary market stories in the brand's current catalogue. For Australian buyers who want a Goyard with zip security and structured carry credentials without the rigid frame of the Saigon, the Villette is the most considered alternative in the range.
Buying Maison Goyard in Australia: What Every Collector Should Know
Goyard's distribution philosophy is one of the most deliberately restrictive in the entire luxury market. There are only 36 Goyard boutiques around the world, and each client can buy just four accessories per year, a purchase restriction that keeps quality high and drives secondary market demand for buyers who cannot access a boutique directly. Australia does not have an authorised Goyard boutique, which means Australian collectors must either travel to an international boutique or access the brand through the secondary market.
Key considerations for Australian buyers across all Goyard references:
Goyard bag prices have increased on average by 4% per year from 2009 to the present, with some years seeing increases of 15 to 20%, making early purchase the historically optimal strategy for buyers who want a specific reference
The closest authorised Goyard boutiques to Australia are in Tokyo, Singapore and Hong Kong, all of which offer tourist tax refunds that reduce the effective purchase price for Australian buyers who visit in person
In Europe, the Saint Louis PM is priced at EUR 1,450, saving approximately 13.7% compared to US retail pricing, and Paris remains the most financially advantageous location for Australian buyers who are already planning a European trip
Vestiaire Collective and The RealReal are the most trusted secondary market platforms for pre-owned Goyard with authentication services accessible to Australian buyers
Authenticating Goyard purchases is critical: genuine Goyardine has a slightly grainy texture, hand-painted monograms with slight natural variations, lightweight yet sturdy construction and an embossed serial number inside the bag
For Australian collectors who want a Goyard without international travel, pre-owned through Vestiaire Collective delivers authenticated pieces at meaningful discounts below boutique pricing, with the Saint Louis and Anjou Mini carrying the strongest demand and fastest sell-through rates on the platform. From 2009 to the present, Goyard prices have increased consistently, and the brand's no-advertising, no-e-commerce philosophy means that price increases are not driven by marketing spend but by genuine collector demand and deliberate scarcity management.
Top Luxury Bag Brands to Know
Most Popular Maison Goyard Handbags FAQs
The Goyard Saint Louis Tote is the most popular bag in the brand's catalogue, driving more than half of Goyard's total revenue. Named after King Louis IX of France and introduced in the 1930s, the Saint Louis is Goyard's most recognisable design globally and commands secondary market prices above retail for new condition pieces.
The Anjou is the second most popular reference, followed by the Artois and the Saigon. For Australian collectors making their first Goyard purchase, the Saint Louis PM is the most broadly recommended starting point due to its secondary market liquidity and broad appeal across collectors and everyday buyers.
Goyard bags have demonstrated consistent price appreciation, with retail prices increasing on average 4% per year since 2009, and certain years seeing increases of 15 to 20%. The Saint Louis PM currently trades above retail on the secondary market in new condition, confirming genuine collector demand rather than speculative trading.
For Australian buyers, the investment case is strongest for the Saint Louis and Anjou Mini due to their secondary market liquidity on Vestiaire Collective and The RealReal. The Anjou bag retains approximately 84% of its original retail price on average, with the Mini size performing best among the Anjou configurations.
The Saint Louis and Anjou share the same Goyardine canvas exterior and open-top design but differ in their interior construction and price point. The Saint Louis features a linen-cotton interior lining and is fully reversible, making it the more casual and more affordable of the two. It retails at approximately USD $1,890 for the PM size.
The Anjou features a supple Chevroches calfskin leather interior lining, making it fully reversible between the Goyardine canvas side and a solid leather side. This leather interior elevates it above the Saint Louis in terms of material quality and versatility, and places it at a higher price point of approximately USD $3,180 for the PM size.
Australia does not have an authorised Goyard boutique, meaning Australian buyers must either visit an international boutique or purchase through the secondary market. The closest authorised boutiques are in Tokyo, Singapore and Hong Kong, all of which offer tourist tax refunds. Paris boutiques offer the strongest price advantage for Australian buyers who are already planning a European trip.
For Australian buyers who cannot travel internationally, Vestiaire Collective and The RealReal are the most trusted secondary market platforms with authentication processes and international shipping to Australia. Both carry active inventories of Saint Louis, Anjou and Artois references across multiple colourways and conditions.
Authentic Goyard bags have several key identifiers. The Goyardine canvas has a slightly grainy texture rather than a smooth or plastic-like feel. Hand-painted monograms on genuine pieces show slight natural variations between letters, whereas counterfeit versions have overly uniform machine-printed designs. The stitching on authentic Goyard is precise and even throughout.
Inside the bag, look for an embossed serial number and a clean brand stamp. The bag should feel lightweight yet sturdy. For pre-owned purchases above AUD $1,000, using a professional authentication service such as Entrupy or purchasing through Vestiaire Collective, which applies its own authentication process, provides documented verification before committing to any purchase.